THE SOCIAL MEDIA MARKETER PRICING & PROPOSAL GUIDE
Price with Confidence
and Win Clients with Ease
A step-by-step guide for aspiring social media marketers who want to package their services, set profitable rates, and send proposals that actually get a “yes.”
YOU'VE WORKED AS A SOCIAL MEDIA MANAGER… MAYBE EVEN AS THE ENTIRE MARKETING DEPARTMENT
But when it comes to running your own social media marketing business:
✨ You’re not sure what to charge
✨ Sending proposals feels intimidating
✨ You worry clients will think you’re “too expensive"
WITH THE PRICING AND PROPOSAL GUIDE...
✨ You know exactly how to price your services so you hit your income goals
✨ You feel confident saying your rates out loud (no second guessing)
✨ You have a polished proposal template ready to send in minutes
✨ Clients see you as a trusted partner — not “just another freelancer”
WHAT'S INSIDE
✅ Pricing formulas to calculate your profitable rate
✅ Ready-to-use package examples
✅ A customizable proposal template
✅ Strategies for raising rates & negotiating with confidence
✅ A rate card template to send to potential clients
HI, I'M SARAH
👋🏻
I started my marketing career making just $13 an hour, and I know firsthand how overwhelming it can feel to put a price on your work and confidently present it to clients.
Fast forward to today and I run a six-figure social media marketing business that gives me the freedom to travel the world and serve clients I love.
This guide is exactly what I wish I had when I was starting out.
It’s designed to save you from underpricing, burnout, and “rookie mistakes” so you can grow a sustainable business from day one.
WHAT MY STUDENTS ARE SAYING
Stop guessing your prices. Start signing clients with confidence.
WHAT MY STUDENTS ARE SAYING
Do I need clients already?
Not at all. This guide is designed to help you prepare to land your very first client and refine how you work with any clients you already have.
Will this really help me leave my 9-5?
Yes! Many students start using this guide while still at their 9-5. It provides you the confidence to set profitable rates and send professional proposals so you can smoothly transition from employee to business owner as soon as you’re ready.
How quickly can I expect results after using the guide?
It depends on you! Most people find clarity on their pricing within a day, and many land new client conversations as soon as they begin sending proposals. The guide is designed to shorten your learning curve so you don’t waste months undercharging or feeling stuck.
Can’t I just find pricing advice online for free?
You could, but most of what you’ll find online is generic, outdated, or doesn’t apply to social media marketers. This guide gives you tested frameworks, formulas, and real proposal examples that have actually helped social media marketers land clients and grow profitable businesses. Booking even one client using the strategies inside will more than cover the cost. Think of this guide as your first business expense that pays itself back almost immediately.
© Ink & Olive 2025